Marketing Church

I had a disturbing church experience yesterday. Chris and I decided to visit a satellite church out of curiosity. How does this work? What is all the fuss about? I left with tears, not touched, meaningful, poignant message tears, but tears of disgust.
The service began with a concert. I loved the type of music, and I believe all music can and should be used to praise and glorify God, as long as the Church participates. But the church did not participate. They watched the light show and the dry ice effects and listened to the concert. This was followed by a motivational speaker piped in on what appeared to be an HD screen. The message itself was not terrible. The speaker made good points. The leader/announcer/emcee (?) for the service asked us to fill out the guest cards, which Chris dutifully did (and which I would never have done). We walked out of the auditorium/sanctuary, in and out in exactly one hour. All of the congregation made straight for the exit. No hi’s to one another. No gathering groups in the lobby. Odd. It appeared that no one knew another in the building.
Chris and I walked to the information booth, looking for the guest card drop-off and seeking more information on this Sunday conference. The only community service and other such activities were linked to and done in and around the home church, a good hour, perhaps hour and a half away. Nothing in this community. Were they planning on becoming a local church in our town? Chris posed this question to the volunteer behind the booth.
“I don’t know.” Brilliant.
I was ready to leave, but Chris wanted to make one more stop, the store. Now, I do not have a problem with churches having a shop in the church, supplying the congregation with books, materials, resources, music, etc. But something seemed wrong here. It felt off beam. The first display as you walk through the opening is that of T-shirts and purses. Then we found exhibited on table after table material by the pastor of the main church, books that state how to have a great and happy life. Chris flipped through.
“How is this not prosperity theology?” he asked. We moved on. We came to a magazine rack. The cover announced 10 tips for healthy living, 5 steps toward financial security.
“Do you know what this is?” Chris probed.
“A magazine.”
“The Bible.” And that, my friends, was the proverbial straw. I don’t care if the Bible is printed on magazine paper, if you carry it in a convenient, small package, a large print or thick study bible, on your blackberry, or read it online. But to market Christianity in 10 tips and 5 steps and denigrate the message to being happy with success rather than the true hope of redemption in the midst of this evil and corrupt world… What have we done?
I have spent years studying intercultural communication and cultural anthropology both in general theories and specifics with the postmodern world. I have studied epistemology and ecclesiology, looking at different ways we can know God and reflect God. I am excited about the possibilities of seeing a different aspect of God in different cultures. But I also believe that each culture is corrupt. I hate the materialism and consumerism and convenience-driven life of the United States that takes advantage of poorer nations and overlooks the poor. And yesterday, I tasted this corruptness in the marketing of the church. I wanted to overturn tables. I left and cried. Please, help me understand, am I misunderstanding? Is this only an attempt to make God “relevant” that I should appreciate? Should we address this issue as a problem?